About us

Our strategy

Read about the five strategic pillars driving Malvern International’s growth as an education provider worldwide across our divisions.

Our Strategy

As a global learning and skills development partner, the Group’s vision is to invest in and develop its operating businesses in the education sector, to establish centres of excellence, and to deliver long-term revenue and profit growth.

Grow revenue through existing business streams

We grow our revenue by increasing the number of international students we recruit and teach, and the time they spend with us.

Objectives

  • Leverage our success with UEL to secure new Pathways partnerships with higher education institutions
  • Enhance our value proposition to potential partners
  • Improve student experience and conversion from application to enrolment
  • Optimise our assets to ensure maximum capacity is reached at our centres and programmes
  • Develop our agent base while maintaining quality Increase direct sales by enhancing our digital presence and lead acquisition strategies
  • Build a scalable, multi-site university admissions and compliance function to service existing and future partnerships as a stand-alone service

Drive financial performance

This is a key priority. The Group is focused on strengthening its financial position together with revenue and profit growth.

Objectives

  • Repay debt to release cash and boost profits
  • Improve cash balances
  • Apply strong expenditure controls
  • Improve reporting and analytics

Evolve our services to meet the changing needs of our students and partners

We see growth opportunities in developing new education products and experiences, through organic expansion in our existing settings and exploring new centres to add to our current footprint.

Objectives

  • Expand subject and product mix based on market insights, trends and partner specialisms
  • Offer more than just education, including cultural experiences
  • Work closely with agents and university partners to understand demand and needs
  • Provide university partners with key market insights
  • Enhance student experience, offering more than just education, such as providing pastoral care, cultural experiences, orientation, accommodation, and ongoing support to international students.
  • Respond in an agile way to students, agents, and partner requirements. Create an industry-leading student onboarding journey with offers, payment solutions, and communications.

Ensure a high-performance culture for our people

We develop and engage with our people to offer long-term and rewarding careers and meet the expectations of our students and partners.

Objectives

  • Offer competitive pay, terms and conditions, rewards and benefits
  • Have a positive, supportive work culture linked to our values
  • Recruit talent who are aligned to our values to ensure long-term commitments
  • Apply communication strategies to enhance employee engagement
  • Develop initiatives to gain “Employer of Choice” accreditation to retain and attract top talent
  • Offer talent and leadership programmes, and provide skills training to allow staff to progress
  • Establish organisation-wide best practices for team performance management, oversight, and support linked to behaviours and key success indicators

Enhance our reputation as a trusted education brand

By building trust with stakeholders and enhancing our reputation as a quality education provider we are able to attract and retain students and secure partnerships.

Objectives

  • Maintain strong academic outcomes and attainment levels
  • Gain and maintain relevant accreditations, quality assurance, and pass compliance audits for each business unit
  • Invest in high-quality environments in our schools where students can maximise their potential
  • Select high-quality settings for Juniors courses
  • Provide a seamless and responsive student experience from first enquiry through to completion of a course
  • Enhance non academic provision for students such as student support, accommodation and pastoral care
  • Set consistent service level agreements to partners and agents